Chiropractic Marketing Success - Are you Willing to Pay the Price
Released on = December 9, 2005, 2:41 pm
Press Release Author = Dr.Dusan Djukich DC
Industry = Healthcare
Press Release Summary = In order to succeed in any activity, you have to be clear about what you want. You also need to know exactly what you need to do in order to get what you want. This is the price you must pay to get what you desire. Then, you must make the conscious decision to pay that price. Finally, success requires that you pay the price. Let\'s examine these four steps more closely.
Press Release Body = 1. Clarify what you want. Clarity is power. You can\'t hit a nonexistent target. You can\'t set out to accomplish something before you first know what it is you want to accomplish. Choosing goals that truly inspire you tends to cure personal inertia and eliminate the problem of being \"overwhelmed.\" Clarity will stimulate action.
2. Clarify what it is you need to do in order to get what you want. Virtually everything in life has a price. Homes, automobiles, clothing-all are priced according to their perceived value. It will take a bigger commitment and cost you more time, energy and money to create a 400-patient-visit-a-week practice than a 200-visit-a-week practice. The higher you aim, the higher the cost. However, creating the practice you desire will never be as costly as experiencing the regrets and \"what might have beens\" caused by a failure to act.
3. Decide if you are willing to pay the price necessary to achieve the goal you think you want. This decision should be based upon how much benefit you, your loved ones, patients and staff will receive, balanced against how much suffering will occur if you remain in a passive state. True achievers are able to consistently take actions that push them closer to their objectives. They are unwilling to have their drive blunted by life\'s challenges. You are ready to move on when you have found a goal you are willing to pay the price for.
4. Pay the price. Although simple advice, this isn\'t always easy. Keep in mind that when you focus on something, you tend to create it. Each morning, focus on what you want to accomplish. During the day, ask yourself at least 50 times if what you are doing that moment will help you reach your goals. If not, change your approach. Impose a work plan on yourself and stick to it. When you are tempted to stray from your plan (to attend a dinner party, fishing trip, social event, etc.) ask yourself, \"Will this move me closer to my objective or is it merely a distraction?\" You don\'t have to make explanations or rationalizations. Just politely decline the invitations. Hold yourself accountable and be willing to accept personal discipline. Like anything worthwhile, this approach may be taxing until you get used to it.
Whatever you do, don\'t interrupt your momentum. Have at least three effective marketing strategies going at all times regardless of how busy your practice is. Major successes in the business world-companies like Sears, IBM, and Walmart, etc.-don\'t cut back or stop promoting themselves when business is going well. They realize the danger involved in stopping their forward momentum and how easy it is for them to contribute to it. They realize that we are living in challenging times, and they take advantage of every opportunity. www.NewPatientsOnline.com It is vital that you continue to \"play the game,\" in the good and bad times. Waiting for things to get better before you resume playing can be even more damaging than cutting back when you are on top. So stay focused, find out what works, and back it up with intelligent action. Remember, knowledge by itself is only information. Knowledge must be utilized to have a value. It\'s true that knowledge, skill and preparation are all vital to success, but until your actions match your intentions they will always be just that-intentions leading to no real accomplishment, no real value for you or anyone else. Knowledge backed by good intentions and intelligent, focused action indeed produces miracles.
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